| Author: |
boz |
| Dated: |
Monday, November 27 2006 @ 06:00 PM EST |
| Viewed: |
415 times |
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 This was sort of a WTF moment... A company called Water Bank of America (seriously) is selling a product called Ice Rocks.
What is an Ice Rock, you ask?
From the company web site:
"ICE ROCKSŪ are secured ice cubes made from spring water and ready to be frozen. These cubes, to be consumed within two (2) years, are hermetically packaged in disposable, recyclable containers, providing the user with a complete guarantee with regard to hygiene and safety, while respecting the environment. ICE ROCKSŪ uses a patented technology, providing a container of refreshing ice cubes that are pure and hygienic."
Finally, there's a solution to the pesky problem of having to fill reusable ice cube trays myself with filtered tap water.
This may sound like a hard sell, but so did bottled water.
Gotta love the background music on icerocks.com, which can't be turned off.
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